Thursday, September 2, 2010

Engaging our Newly Defined Target Users

Great stuff Laura, and I agree that this shift in our user group to a more targeted demographic with definite characteristics will better help us meet their online anonymity needs.

In terms of attracting these users to our site, we could capitalise on our advocacy message by hosting events such as protests or rallies. For instance, one of these could be against the Federal Government's proposed measures to make compulsory the storing of online activity by ISPs (Internet Service Providers) and censorship of the details of these plans- both great threats to the freedoms of anonymous users of the internet.

A way to gain the critical mass at these events and keep people coming back to our site could be through Facebook and Twitter, to invite people to attend and cover the event from the ground. We could also make our own Youtube channel to regularly post videos highlighting the existence of the challenges to online anonymity to help draw in those who are thinking of joining us. And as all those who attend the event/rally would have to remain masked I'm sure this could catch the eye of the mainstream media too...



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The Anonymous Cyber User:

The Anonymous Cyber User:
What is so bad about cyber anonymity?